Date:05.12.2016, 09:38 When freshening up logos or changing a product's color, there are a number of things to consider, says Leatrice Eiseman, executive director of the Pantone Color Institute and international color expert. Though the soft drink tasted like regular Pepsi, it seemed that most people didn't react well to the idea of drinking a clear cola. After lackluster sales, the product was discontinued after only a year. "Most companies want to hold on to the equity and goodwill of their image, and color can certainly do that: maintaining some of the color but adding something new as a secondary color to refresh the image.".
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